Tuesday, January 26, 2016

Hyundai sees Hispanics as key market for Genesis luxury brand

Detroit, Jan 13 (EFE).- Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive of the company said here.

"The Hispanic market is very important for us," Dean Evans, vice president and chief marketing officer with Hyundai Motor America, told EFE at the North American International Auto Show in Detroit.

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