Friday, December 4, 2015

Yes, music streaming for Hispanics

It’s no surprise that another music streaming service targeting Hispanics has launched.

La Musica bowed on Wednesday with a library of 23 million songs and an app available in Spanish or English. It joins a similar service, bRadio, which launched in 2009 and also has a bilingual app.

Music streaming aimed specifically at Hispanics makes a lot of sense.

Hispanics make up a quarter of Pandora’s streaming audience, according to the service, and 39 percent of all Hispanics report listening to the online radio service in a typical week.

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