Monday, November 23, 2015

Multicultural Users Respond Best to Video, Says Facebook

That videos resonate with people across age groups is well-known. But what’s really fascinating — and yet widely unexplored — is the cultural connection between users and online videos.

A new survey conducted by Facebook IQ throws up some interesting insights about how demographics are responding to videos posted on the site.
According to the survey, users who identify themselves as U.S. Hispanic, African-American or Asian-American are 1.3-times more likely than average users to say that video helps them stay connected with their culture.

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