Thursday, September 24, 2015

Latin American companies seek a larger share of the US market

Avocados from Mex-ee-co! That jaunty little jingle, aired in February, wrapped up one of the boldest Latin American brand-building exercises seen in the US.

The US marketing arm of Mexico’s avocado production industry paid an estimated $4.5m to screen an amusing 30-second spot during this year’s Super Bowl Sunday, alongside household names such as Coca-Cola, Budweiser and Doritos.

Did it pay off? The president of Avocados from Mexico says the brand is now “on a different level”.
Most Latin American brands have neither the budget to splurge on a Super Bowl ad, nor the commanding nationwide presence that Avocados from Mexico has

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