The US marketing arm of Mexico’s avocado production industry paid an estimated $4.5m to screen an amusing 30-second spot during this year’s Super Bowl Sunday, alongside household names such as Coca-Cola, Budweiser and Doritos.
Did it pay off? The president of Avocados from Mexico says the brand is now “on a different level”.
Most Latin American brands have neither the budget to splurge on a Super Bowl ad, nor the commanding nationwide presence that Avocados from Mexico has
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