One major obstacle is accounting for vocabulary variations between countries that speak the same language, such as Spain and Argentina. Tory Burch and ASOS have both taken the time to do this, using different clothing terminology on their U.S. and U.K. sites. For example, Tory Burch sells “Sweaters” on its U.S. site and “Jumpers” in the U.K. Similarly, ASOS differentiates between “Sneakers” on its U.S. site and “Trainers” in the U.K.
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