Sunday, June 12, 2016

Latinos: The force behind small-business growth in America

In a country built by immigrants, numbers represent the strength and ability to move forward both culturally and economically. Such is the case for Latinos, a growing force in the United States currently representing 18 percent of the overall population — a number expected to grow to 30 percent by 2060.

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Lone Star College designated Top 25 College for Hispanics

HOUSTON, TX (March 29, 2016) – The Hispanic Outlook in Higher Education Magazine has named Lone Star College a Top 25 College for Hispanics. LSC was ranked third in the nation for the number of Hispanic students enrolled and was ranked third for the number of associate degrees awarded in 2014.

“Lone Star College is committed to helping all students succeed,” said Dr. Stephen C. Head, LSC chancellor. “As we continue to see our Hispanic student population grow, we will continue to ensure they have the right tools to improve their lives and help our community remain strong.”

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This startup helps Latino businesses get funding

Twin brothers Sean and Kenny Salas see a billion-dollar opportunity in a market that most traditional banks and lenders have long ignored: Latino small businesses.

The two founded Camino Financial, an online lending web site that helps connect small business owners who are first-time borrowers or who are having a hard time getting a loan connect with banks and other lenders.

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Tuesday, March 1, 2016

Televisa Launches A Netflix-Like Service In Latin America

Netflix has a new rival in the form of a video-streaming service that has been launched in Latin America’s fast-growing SVOD On Monday, Mexican media giant Televisa launched a service called Blim, which offers first-run, exclusive SVOD programming in Latin America for the James Bond franchise, which includes the upcoming Spectre release, says a report from the Hollywood Reporter.

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Saturday, February 20, 2016

Ruth Gaviria Appointed as Entercom's Chief Marketing Officer

BALA CYNWYD, Pa., Feb. 19, 2016 /PRNewswire/ -- Entercom Communications (NYSE: ETM), one of the largest radio broadcasters in the United States, today announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.  Gaviria will report directly to Entercom's President and CEO, David J. Field.

Before joining Entercom, Gaviria was Executive Vice President of Corporate Marketing at Univision (UCI), where she structured an integrated marketing organization, directed the brand strategy and architecture for the company's portfolio of brands, developed an audience strategy and executed three highly successful Upfront presentations on the road to the company's intended IPO.  Prior to UCI, Gaviria served as Vice President of Hispanic Ventures at Meredith Corporation where she profitably expanded Meredith's reach by creating and launching magazines, custom publishing and digital sites to serve and inspire the growing Hispanic audience in the U.S.

"Ruth brings outstanding business acumen and marketing leadership to Entercom," said Field. "She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. Ruth's insights, experiences and industry knowledge will help us elevate Entercom and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products.  We are thrilled to welcome Ruth to Entercom."

"Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. Entercom has deeply rooted fan relationships in the communities we serve and entertain," said Gaviria. "With massive reach across established and emerging economic powerhouse cities such as Seattle, San Francisco, Los Angeles, Austin, Boston and Miami and a culture of true collaboration, Entercom is poised to innovate and accelerate revenue growth. I look forward to working with David and the team by applying my cross-functional expertise to help take us to new heights."

Throughout her career Gaviria has also held sales and marketing positions at Time Inc., Miller Brewing Company, Colgate Palmolive and Procter and Gamble.  She has been recognized with awards including Fast Company's Top 100 Most Creative People (2014), Ad Age's Top Women to Watch (2013), Cable Fax's Most Powerful Women in Cable (2013) and Ad Age's Top 100 Marketers (200), among other industry accolades.

Gaviria will be based in New York.  She is a graduate of Tulane University and lives in Norwalk, Connecticut. 

About Entercom
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly rated radio stations in 28 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom's brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.

Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.

More information is available at www.Entercom.com, Facebook and Twitter (@entercom).

SOURCE Entercom Communications Corp.

Wednesday, February 10, 2016

Hispanics play huge role in Super Bowl online pizza orders

Super Bowl Sunday is the biggest day for online pizza ordering across the U.S., and there's been an increase in the number of online orders made through Spanish-language Web protals for many of the country's pizza sellers on Super Bowl Sunday, according to a new infographic created by MotionPoint. Unlike in years past, however, 2015’s Super Bowl Sunday wasn’t the No. 1 day for Hispanic online pizza orders. 

This year was different, however. Super Bowl sales were through the roof once more, deftly beating Super Bowl XLIX.

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Sunday, February 7, 2016

Yahoo Downsizes In Latin America, Closes Mexico And Argentina Operations

Ahead of its Q4 earnings and a bigger restructuring on the cards, Yahoo is downsizing in its regional operations, specifically in Latin America. TechCrunch has learned and confirmed that Yahoo has closed its offices in Mexico City and Buenos Aires, Argentina. It’s not pulling out of Latin America altogether: the company is keeping teams in Sao Paulo, Brazil and Coral Gables, Florida.

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Thursday, January 28, 2016

Are The Next Decades Of U.S. Growth Dependent On Multicultural Millennials And Gen Z?

The Wall Street Journal recently published a telling article about the world’s shrinking economy called “Population’s Flagging Growth Undermines Global Economy.” There are three big takeaways:

1. There will be a worldwide labor shortage within the next 50 years.

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7 Hispanic Market Stories To Watch In 2016

As we begin 2016, we anticipate what the New Year has in store for our industry. I have never been afraid of making predictions, but I think 2016 will be unpredictable. So I’ll instead highlight important stories and trends to track.

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What challenges will Latin America face in 2016?

Latin America isn’t the same as it was at the beginning of the millennium. The commodities boom was the engine behind significant achievements in employment, salaries and poverty levels across the region, which ended up changing the economic landscape.

A reality promoted, without a doubt, by the rise of China. But after over a decade of growth, the tides have changed for Latin America. It’s anticipated that the region will have to adapt to a new reality of low growth in 2016, precisely because of the slowdown in the Asian giant, among other reasons.

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Wednesday, January 27, 2016

Content Engagement Strategies To Market To The $3.4 Trillion Multicultural Segment

Two of the U.S.’s largest and fastest growing groups are millennials and multiculturals. While much has been written about millennials (see example here), little has been written about the rapidly growing multicultural segment of the U.S. To better understand this segment of the population, I turned to James Briggs, CEO of Briabe Mobile, who discusses the best strategies for targeting this highly influential group by providing insights into multicultural content engagement trends that convert into brand loyalty.

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Tuesday, January 26, 2016

Hyundai sees Hispanics as key market for Genesis luxury brand

Detroit, Jan 13 (EFE).- Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive of the company said here.

"The Hispanic market is very important for us," Dean Evans, vice president and chief marketing officer with Hyundai Motor America, told EFE at the North American International Auto Show in Detroit.

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Sunday, January 24, 2016

WPP, AwesomenessTV Lead $27 Million Investment in Hispanic Video Net Mitú

WPP has found another digital video network to cozy up to. Already an investor in Fullscreen, the agency holding company has joined DreamWorks Animation's digital video network AwesomenessTV in leading a $27 million funding round in Hispanic-focused Mitú.

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Monday, December 28, 2015

Krispy Kreme expands Latin America presence with Panama agreement

Krispy Kreme Doughnuts Inc. is expanding its presence in Central America through a franchisee agreement to open 16 shops in Panama by the end of 2020.

The company is working with Barcenas Group International Inc.

Panama becomes the 31st country — counting the United States — in which Krispy Kreme has doughnuts shops or plans to open shops in the near term.

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Saturday, December 19, 2015

The outlook for Hispanic advertising: Rosy

Next year will be a strong one for Hispanic ad spending, with the Olympics and the presidential election, yet there’s still more money that should be funneled into Hispanic media that’s not. In part that’s because advertisers remain confused about the best way to reach Hispanics, including whether to use English- or Spanish-language media

Read full article

Saturday, December 12, 2015

AT&T Would Consider Selling Latin American Assets, CEO Says

AT&T Inc., which entered the satellite-TV business in Latin America this year with its $48.5 billion acquisition of DirecTV, would consider selling or combining some assets in the region under the right conditions, Chief Executive Officer Randall Stephenson said Tuesday.

Recent regulatory reforms and a growing middle class have made Latin America attractive to AT&T. Its wireless business in Mexico is expected to post subscriber growth in the fourth quarter, Stephenson said. In other countries with struggling economic and political climates like Venezuela and Brazil, where AT&T owns Sky Brasil Servicos Ltda., the company is open to other options, he said.

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10 Standout Latinos Who Raised The Bar In 2015

As the year comes to a close, we’re looking back on those who took a stand and made a statement, forging their legacies in sectors across entertainment, music, politics and the arts. VIBE Viva is shedding light on select Latinos who soared above and beyond in their respective fields. Some are new to the game. Some are seasoned vets. And some exist outside mainstream America. All broke barriers.

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Friday, December 4, 2015

Yes, music streaming for Hispanics

It’s no surprise that another music streaming service targeting Hispanics has launched.

La Musica bowed on Wednesday with a library of 23 million songs and an app available in Spanish or English. It joins a similar service, bRadio, which launched in 2009 and also has a bilingual app.

Music streaming aimed specifically at Hispanics makes a lot of sense.

Hispanics make up a quarter of Pandora’s streaming audience, according to the service, and 39 percent of all Hispanics report listening to the online radio service in a typical week.

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Thursday, December 3, 2015

New VICE bureau in Miami caters to US Hispanic audience

The global media brand VICE continues to grow, with a new bureau in Miami that will serve the growing Hispanic market in the United States and beyond. In addition to helping create new content, Miami will serve as a conduit for news already coming north out of VICE’s offices in Brazil, Colombia and Mexico.

Dan Perry, VICE’s managing director of pan-regional Latin America, has coordinated the setup and recent launch of the new bureau, which is currently filling positions. He says Miami, with its strategic location, is a perfect link for information traveling between Latin America and the U.S.
Read full article

America's 100 Richest People Control More Wealth Than the Entire Black Population

It's well known that America's wealthiest have been getting richer at the expense of the middle class. But the trend looks even starker when you look at the racial aspects. According to a new report from the Institute for Policy Studies, the combined wealth of those on the Forbes 400 list of America's richest dwarfs that of the nation's entire black or Latino populations.

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Sunday, November 29, 2015

Beauty without Boundaries: How ‘multicultural’ product lines are reshaping the entire industry

At this week’s CEW Beauty Insider event in New York City, a panel of multicultural beauty market leaders discussed the transition to a psychographic and needs-based cosmetics and personal care business.

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Monday, November 23, 2015

Multicultural Users Respond Best to Video, Says Facebook

That videos resonate with people across age groups is well-known. But what’s really fascinating — and yet widely unexplored — is the cultural connection between users and online videos.

A new survey conducted by Facebook IQ throws up some interesting insights about how demographics are responding to videos posted on the site.
According to the survey, users who identify themselves as U.S. Hispanic, African-American or Asian-American are 1.3-times more likely than average users to say that video helps them stay connected with their culture.

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Tuesday, October 27, 2015

Hispanic share of federal workforce continues increase

The percentage of Hispanics continues to increase among newly hired federal employees, and also as a share of the government workforce, but that group remains underrepresented in the federal workplace, according to a report issued Monday.

The percentage of Hispanics among new hires in federal agencies rose from 7.0 to 7.5 percent over 2013-2014, and they now make up 8.4 percent of the federal workforce, the Office of Personnel Management said.

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Tuesday, October 13, 2015

Hispanic Consumer- Latinos 50+: Healthy, Wealthy and Wise

According to Nielsen’s Hispanic Consumer Report, Hispanics over the age of 50 are a growing group in an increasingly younger multicultural society, and are exerting cultural, economic and political influence on the evolving U.S. mainstream. This year’s report examines trends in content consumption, purchasing power, media engagement, population shifts and several other new perspectives based on collective areas of press interest. Key findings include:

Hispanics Have Health, Wealth and Time On Their Side:

  • Latinos’ Healthier Choices Leading to Longevity
  • Hispanics have lower mortality rates in seven out of the 10 leading causes of death in the U.S.
  • In the first few years after immigrating to the U.S., Hispanics also tend to have lower smoking rates, better diet and better general health. This is translating to Hispanics living longer and having healthier, more active lives.
  • Today Hispanic-Americans life expectancy is 83.5 years compared to 78.7 for non-Hispanic Whites. This means more buying and viewing power, for longer.

Longer Lives and Earning Years Yield Financial Growth

  • Forty percent of Hispanics ages 55+ lived in multi-generational households in 2013, compared to just over a fifth of the total population in that age group.
  • Communal living arrangements provide some significant mutual benefits when it comes to caring for children, cooking, transportation, and shopping. This means greater disposable income, more shared meals and family experiences as well as unique watching and buying behavior.
  • Percentage of households headed by Hispanics ages 50-69 who earn 75,000+ saw a sharp increase from 2000 to 2013. All income brackets above $50,000 showed an increase, while the percentage of those earning incomes under $50,000 decreased.
  • Buying and shopping decisions are communal decisions, led by older Hispanics and often relatives of other races and ethnicities extending and amplifying their shopping habits and choices across a wide spectrum of products and services.

Patriotic Swing Voters:

  • Hispanics 50+ will continue to see their political clout increasing in future elections as the size and growth of the Hispanic population fuels an overall rise in Hispanic voters; those 50+ could be the decisive swing vote in many local and state elections.
  • Top issues in order of importance for registered Hispanic voters are education, employment, the economy, and healthcare.
  • Nearly three-quarters (73%) consider immigration very important, or extremely important.
  • The older Hispanic population is concentrated in four states: California, Texas, Florida and New York, which have 55, 38, 29 and 29 electoral votes respectively. 

For more information, please check out the full report here, visit the Nielsen Wire for Wire posts on the report, check out the Nielsen Hispanic-Americans microsite, or visit Nielsen Community Alliances YouTube page which features a video vignette on some key highlights from the report. Please feel free to share any of this data with your readers, citing Nielsen and linking to the article. If you’d be interested in speaking with Monica Gil, Senior Vice President & General Manager, Multicultural Growth and Strategy, about this report, we’d be happy to coordinate an interview.

Tuesday, October 6, 2015

South Asians: America's Fastest Growing and Most Affluent Consumer Group

New York, New York - October, 2015 -Emerging Networks, the country's largest South Asian Television Rep Firm, announced that updated data from the U.S. Census indicates that South Asian-Americans have surpassed Hispanic-Americans becoming the fastest growing ethnic group in the U.S. With significantly outstanding education and affluence level, South Asian-Americans have quickly become America's new elite.  

The most recent United States Census report (American Community Survey 2012) reported that nearly 4 million South Asian-Americans are living in the U.S. comprised of individuals with Asian Indian, Pakistani, Bangladeshi, Nepali, Sri Lankan, and Bhutanese ancestries. Approximately 67% (2.5 million) of them are U.S. citizens. The South Asian-American population grew 81%, greatly exceeding the 43% growth rate of the Hispanic-American population, making them the fastest growing ethnic segment in the U.S.

At the same time, South Asian-Americans' average affluence level also exceeded other ethnic groups in the U.S. Asian Indian-Americans, in particular, the major segment (over 80%) among South Asian-Americans, are tremendously well-educated and up on the economic ladder. According to Pew Research Center report data, in 2010, 70% of Asian Indian-Americans age 25 and older had college degrees, 2.5 times the rate among the general U.S. population (28%). The most recent data from American Community Survey shows that in 2013, 69.3% of Indian-Americans 16 and older were in management, business, science and arts occupations. At the same time, U.S. Bureau of Census released data that in 2013, the median household income for Asian Indian-Americans has rocketed to $100,547, almost double the national median income of $51,000. South Asians are the first ethnic segment in America to cross the $100,000 median income threshold.

With incomparable growth rate and prominent affluence, South Asian-Americans have emerged as the fastest-growing new elite group in the U.S. The time has come for U.S. marketers and political advisers to recognize this dynamic ethnic group as a potential difference maker in their campaigns.

About Emerging Networks:  
Emerging Networks LLC is the country's largest South Asian Television Rep Firm; providing a one stop shop for delivering the rapidly growing and affluent South Asian consumer segment in the U.S.. Emerging Networks represents a multitude of  top South Asian Television platforms including Willow Cricket, Sony Entertainment, TV Asia, B4U Networks, NDTV, Times Now, Diya TV, Jus Punjabi, Crossings TV and the Asian Variety Show. For more information, visit www.emergingnetworks.tv.

Monday, October 5, 2015

Nuestro Queso Reaches Consumers Beyond Hispanic Markets

ROSEMONT, IL – Consumer interest in ethnic cheeses and the growth of the Hispanic population have made Hispanic cheeses one of the fastest growing food product markets in the United States dairy industry. The 54 million plus US Hispanic population, has made an impact on the general public by growing awareness of Latino culinary influences, creating a “halo-effect” of consumer interest, trial and acceptance. This audience is what Nuestro Queso refers to a “Latin-Inspired”. 

They are non-Hispanic consumers who have been influenced by the culture and growing Hispanic diversity across the US. As such, Latin flavors are heating up menus across all sectors of the restaurant industry and also making an entrance into mainstream households. The “Latin-Inspired” trend is driving growth for Nuestro Queso and their customers.

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Saturday, October 3, 2015

Asians to Surpass Hispanics as Largest Foreign-Born Group in U.S. by 2055

Fueled by arrivals from Asia, immigrants and their children will account for the lion’s share of U.S. population growth over the next 50 years, according to a Pew Research Center study.

Between 2015 and 2065, the U.S. population is expected to increase 36% to 441 million. Immigrants and their offspring will make up 88% of that increase, or 103 million people, according to the new research.

The projections, which account for both legal and illegal immigration, are based on analysis of government data from the U.S. Census, held every 10 years, and the American Community Survey, which samples a percentage of the population every year.

In a shift, Asians now represent the only group whose numbers are rising because of immigration—and they are on pace to surpass Hispanics as the largest foreign-born group in 2055, the study found.

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Your Need-To-Know Guide To Latin America's Top 50 Brands

Millward Brown and MPP released their fourth annual report (.PDF) analyzing the 50 most valuable brands in Latin America last week. They analyzed the region's six top economies: Mexico, Brazil, Chile, Colombia, Peru, and Argentina.

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Thursday, October 1, 2015

UGA Study: Hispanics and Asians Drive ‘Fast-Paced Growth’ in the U.S.

The U.S. consumer market is increasingly driven by Hispanic and Asian consumers due to their expanding youthful populations, their educational attainments and their entrepreneurship, according to University of Georgia’s Simon S. Selig Jr. Center for Economic Growth.

According to the report that was released Sept. 24, the U.S. market is increasing by nearly $2 trillion per year with a projected total buying power in 2015 of $13.5 trillion.

The U.S. Hispanic market this year is to be $1.3 trillion, which is larger than the gross domestic product of Mexico, the report states. By 2020 it is to grow to $1.7 trillion.

The Asian market is to account for $825 billion in 2015 and grow to $1.1 trillion in 2020.

Read full article

Thursday, September 24, 2015

Hispanic business growth outstrips rest of U.S.

The growth in Hispanic-owned businesses in the United States is outstripping that of companies in general, according to a study released Monday.

Between 2012 and 2015, the number of Hispanic-owned businesses grew at an annual rate of 7.5 percent, 15 times faster than the 0.5 percent growth rate for all companies, according to the study by the consulting firm Geoscape and the United States Hispanic Chamber of Commerce.

There are an estimated 4.07 million Hispanic-owned businesses in the country, up 57 percent since 2007, the study said.

Revenue at Hispanic-owned companies also surged, rising 88 percent to a projected $661 billion this year from $351 billion in 2007.

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Latin American companies seek a larger share of the US market

Avocados from Mex-ee-co! That jaunty little jingle, aired in February, wrapped up one of the boldest Latin American brand-building exercises seen in the US.

The US marketing arm of Mexico’s avocado production industry paid an estimated $4.5m to screen an amusing 30-second spot during this year’s Super Bowl Sunday, alongside household names such as Coca-Cola, Budweiser and Doritos.

Did it pay off? The president of Avocados from Mexico says the brand is now “on a different level”.
Most Latin American brands have neither the budget to splurge on a Super Bowl ad, nor the commanding nationwide presence that Avocados from Mexico has

Read full article

Tuesday, September 22, 2015

NBCU Hands Spanish-Media Reins To Cesar Conde From Joe Uva

Cesar Conde will take control of NBCUniversal’s Spanish-media assets as Joe Uva, a veteran media executive who was once the chief executive of rival Univision Communications, is stepping aside.

Conde joined NBCU in 2013 as an executive vice president with a loosely-defined portfolio. He will now take the newly created position of Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises and have oversight of  Telemundo Network, NBC Universo Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Conde begins October 12 and will continue to report to Steve Burke, CEO, NBCUniversal.

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Monday, September 21, 2015

NASA's "Space to Ground" to be Released in Spanish During National Hispanic Heritage Month

WASHINGTON, Sept. 21, 2015 /PRNewswire-USNewswire/ -- In celebration of National Hispanic Heritage Month, NASA is releasing four Spanish- language episodes of its weekly web series "Space to Ground."

Titled "Espacio a Tierra," the Spanish-language videos will provide a weekly look at the events taking place aboard the International Space Station. Each will be available in high definition on Mondays beginning today and ending Oct. 12.

These efforts are part of NASA's Commitment to Action for the White House Initiative on Educational Excellence for Hispanics, which this year celebrates its 25th anniversary.

"Space to Ground" is a short wrap-up of the week's activities aboard the space station that showcases the diversity of activities taking place aboard the world's only orbiting laboratory. The videos are posted to the agency's social media accounts and encourage the public to follow along and engage with NASA's work off the Earth that benefits those of us living on the Earth.

The International Space Station is a convergence of science, technology and human innovation that enables us to demonstrate new technologies and make research breakthroughs not possible on Earth. It has been continuously occupied since November 2000 and, since then, has been visited by more than 200 people and a variety of international and commercial spacecraft. The space station remains the springboard to NASA's next giant leap in exploration, including future missions to an asteroid and Mars.

To learn more about the White House Initiative, visit:
http://www.ed.gov/hispanicinitiative/

To watch the first episode of "Espacio a Tierra," visit:
http://go.nasa.gov/1Kv4pzO

For the complete catalog and future episodes, visit:
http://www.nasa.gov/spacetoground

SOURCE NASA

X1 En Español: First-Ever Spanish-Language TV Interface

Today the majority of U.S. Hispanics consider themselves bicultural– with 55 percent identifying as a mix of both Latino and American. This is impacting the types of entertainment they watch in the home and according to Horowitz Research, it’s more about cultural relevance of programming than language. However, Spanish is still the predominant spoken language in bicultural homes, as it remains a component of family culture long after English proficiency is gained.

As we celebrate Hispanic Heritage Month, we’re making some changes to our next-generation X1 platform designed to offer bicultural Hispanics an immersive viewing experience centered on language choice and greater flexibility to discover and watch their favorite programming.

First, our X1 interface is now available in both Spanish and English. This new experience lets our Latino customers find and discover their favorite programming in the language of their choice and helps bridge the content divide for millions of Spanish-speaking households within the Comcast service area.

Also, when the interface is set to Spanish, our voice remote will be updated to recognize commands spoken in this language, so our Spanish-dominant customers can more easily navigate the guide and find programming. We’ve also added new features and filters within the guide, including one-touch access to turn on/off the SAP feed via the video toolbar, to help viewers more easily discover Spanish-language and SAP-enabled content available on Xfinity On Demand.

And just in time for the start of soccer season, we’ve significantly updated our X1 Sports app to track more soccer leagues and will soon add an "Extras" experience that allows soccer fans to follow the game and stay updated with all the latest in-depth stats and analysis right on the TV screen.

We are constantly developing products and services that change the way people consume entertainment and communicate, and encourage our Latino customers to get in on the action today by accessing the programming of their choice, wherever and whenever they want, in whichever language they prefer.
By Javier Garcia, Vice President and General Manager of Multicultural Services in TV

How Global Brand Sites Get Lost in Translation

Unsurprisingly, translating global websites into local languages boosts sales. Consumers are four times more likely to purchase from – and will spend twice as much time on – websites that are in their native language. Yet many global brands are still getting their footing when it comes to translation, according to L2’s Intelligence Report: Localization.

One major obstacle is accounting for vocabulary variations between countries that speak the same language, such as Spain and Argentina. Tory Burch and ASOS have both taken the time to do this, using different clothing terminology on their U.S. and U.K. sites. For example, Tory Burch sells “Sweaters” on its U.S. site and “Jumpers” in the U.K. Similarly, ASOS differentiates between “Sneakers” on its U.S. site and “Trainers” in the U.K.

Read full article

Wells Fargo Fuels Diverse Chamber Leader Training, Programs with $1.2M Investment

HOUSTON – Sept. 21, 2015 – Wells Fargo, America’s leading small business lender*, and the U.S. Hispanic Chamber of Commerce (USHCC) Foundation announced today a $1.2 million investment spanning two years. The majority of the funding will be used to establish training opportunities for diverse-owned small business leaders across the nation. The investment is part of Wells Fargo’s ongoing commitment to train leaders of diverse-segment chambers of commerce that includes more than $6 million in grants and sponsorships since 2003.

“The USHCC commends Wells Fargo for their continued investment in minority-owned small businesses, demonstrating their unwavering commitment to enriching diverse communities across America,” said USHCC President & CEO Javier Palomarez. “Wells Fargo’s support makes it possible for the USHCC Foundation to provide our Chamber Training Institute (CTI), among other programs and grants. CTI is absolutely essential to our local chambers and makes a direct impact in the lives of entrepreneurs across the country. We look forward to growing our strong alliance with Wells Fargo.”

The $1.2 million total investment, announced at the USHCC 2015 National Convention, will fund micro-grants, a leadership training impact study and the expansion of the Chamber Training Institute (CTI), a program designed in collaboration with the University of Notre Dame's Mendoza College of Business. The CTI program develops and empowers diverse chamber leaders while providing unique educational opportunities on how to grow and build their chamber for the benefit of its small business community members. Additionally, the CTI is one part of Wells Fargo’s four-point plan, introduced earlier this year to help diverse-owned small businesses become credit-ready, access credit and achieve financial success.

National Chambers Key to Driving Diverse Leader Development 
The Chamber Training Institute was expanded this year to include chamber leaders from the U.S. Black Chambers, Inc. (USBC), U.S. Pan Asian American Chamber of Commerce (USPAACC) and National Gay & Lesbian Chamber of Commerce (NGLCC).

The collaboration and combined effort of the USHCC, USPAACC, USBC and NGLCC will expand the current program during the next two years to allow more than 800 diverse chamber leaders to participate in a free, two-day training. Currently, the CTI program has trained more than 820 leaders across 253 chambers since 2010.

"We are proud to be a stakeholder in the Chamber Training Institute – a brainchild of Wells Fargo and the U.S. Hispanic Chamber of Commerce. It is a noteworthy venture that will drive national economic development and build success for our respective constituents,” said, USPAACC National President and CEO Susan Au Allen.

“The U.S. Black Chambers, Inc. supports the Chamber Training Institute by promoting it to our 115 chamber across the nation. Specifically, USBC brought Cassius Butts, the Southeast Regional Administrator of the Small Business Administration to the Chamber Training Institute in Atlanta,” said USBC National President and CEO Ron Busby. “This program has educated our membership on issues in the Hispanic, Asian, and Gay and Lesbian communities and provided a platform for multilateral collaboration.”

"The National Gay & Lesbian Chamber of Commerce is proud to partner with the USHCC in the Chamber Development Institute. This is not only a valuable learning program for our local affiliate chambers across the nation, it’s also another example of how we actively promote all diverse communities working together just as we pledged to do when we founded the National Business
Inclusion Consortium.” said, NGLCC Co-founder and President Justin Nelson.

Wells Fargo Support for Small Businesses Extends Beyond Training
“We are committed to helping business owners achieve financial success, grow and create new jobs in their communities,” said Jon Campbell, EVP and head of Government and Community Relations for Wells Fargo. “That is why it’s important for us to fund initiatives that aim to help small business leaders serve their communities more effectively. With the support from our partners at the national diverse chambers, this investment will provide dedicated resources to better serve the growth and development of diverse small business owners.”

Wells Fargo has a rich history of serving the small business community. Today, the company serves approximately 3 million of America’s small businesses. In 2014, Wells Fargo introduced Wells Fargo Works for Small BusinessSM – a broad initiative to deliver resources, guidance and products to help business owners achieve financial success. This year, the company expanded the support it offers small  businesses by introducing the Business Plan Center, a free online resource. The Center provides stepby-step tools and guidance to help small business owners create a simple, streamlined business plan, along with a Competitive Intelligence Tool that provides business owners with key insight on competitors in their market and industry.

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.7 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through 8,700 locations, 12,800 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 266,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 30 on Fortune’s 2015 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.

About The USHCC
Founded in 1979, the USHCC actively promotes the economic growth and development of our nation's entrepreneurs. The USHCC advocates on behalf of nearly 3.2 million Hispanic-owned businesses, that together contribute in excess of $486 billion to the American economy, each year. As the leading organization of its kind, the USHCC serves as an umbrella to more than
200 local chambers and business associations across the nation, and partners with more than 240 major corporations. For more information, visit www.ushcc.com

Thursday, September 17, 2015

Wells Fargo rolls out $125B lending goal for Hispanic households

Wells Fargo Home Mortgage (WFC) aims to originate $125 billion over the next 10 years in order to assist in the National Association of Hispanic Real Estate Professionals’ Hispanic Wealth Project, which seeks to triple Hispanic household wealth over the next decade.

The lender also set a goal to give $10 million to support a variety of initiatives that promote financial education and counseling for Hispanic homebuyers.

Wells Fargo took it a step further and also said it plans to increase the number of Hispanic home mortgage consultants on its sales team.

Read full article

Tuesday, September 15, 2015

US Hispanics snapshot by the US Census Bureau Hispanic Heritage Week

WASHINGTON, Sept. 14, 2015 /PRNewswire-USNewswire/ -- In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. Congress expanded the observance in 1989 to a month long celebration (Sept. 15 – Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

Sept. 15 is the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.

Population 
55 million
The Hispanic population of the United States as of July 1, 2014, making people of Hispanic origin the nation's largest ethnic or racial minority. Hispanics constituted 17 percent of the nation's total population.
Source: 2014 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2014/PEPASR6H?lice=hisp~hisp!year~est72014 

1.15 million
Number of Hispanics added to the nation's population between July 1, 2013, and July 1, 2014. This number is close to half of the approximately 2.36 million people added to the nation's population during this period.
Source: 2014 Population Estimates
National Characteristics: Population by Sex, Race, and Hispanic origin
http://www.census.gov/popest/data/national/asrh/2014/index.html, See first bullet under "Sex, Race, and Hispanic Origin"

2.1%
Percentage increase in the Hispanic population between 2013 and 2014.
Source: 2014 Population Estimates
National Characteristics: Population by Sex, Race, and Hispanic origin
http://www.census.gov/popest/data/national/asrh/2014/index.html, See first bullet under "Sex, Race, and Hispanic Origin"

119 million
The projected Hispanic population of the United States in 2060. According to this projection, the Hispanic population will constitute 28.6 percent of the nation's population by that date.
Source: Population Projections http://www.census.gov/population/projections/data/national/2014/summarytables.html, Table 10

64%
The percentage of those of Hispanic origin in the United States who were of Mexican background in 2013. Another 9.5 percent were of Puerto Rican background, 3.7 percent Cuban, 3.7 percent Salvadoran, 3.3 percent Dominican and 2.4 percent Guatemalan. The remainder was of some other Central American, South American or other Hispanic or Latino origin.
Source: U.S. Census Bureau, 2013 American Community Survey, Table B03001
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/B03001 


States and Counties 

10.4 million
The estimated population for those of Hispanic origin in Texas as of July 1, 2014.
Source: 2014 Population Estimates
State Characteristics: Population by Sex, Race, and Hispanic Origin
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2014/PEPASR6H?slice=GEO~0400000US12!hisp~hisp!year~est72014

8
The number of states with a population of 1 million or more Hispanic residents in 2014 — Arizona, California, Colorado, Florida, Illinois, New Jersey, New York and Texas.
Source: 2014 Population Estimates
State Characteristics: Population by Race and Hispanic Origin
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2014/PEPASR6H?slice=GEO~0100000US!hisp~hisp!year~est72014 

55%
The percentage of all the Hispanic population that lived in California, Florida and Texas as of July 1, 2014.
Source: 2014 Population Estimates
State Characteristics: Population by Race and Hispanic Origin 
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2014/PEPASR6H?slice=GEO~0100000US!hisp~hisp!year~est72014

15 million
The Hispanic population of California. This is the largest Hispanic population of any state.
Source: 2014 Population Estimates 
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2014/PEPASR6H?slice=GEO~0400000US06!hisp~hisp!year~est72014 

4.9 million
Los Angeles County had the largest Hispanic population of any county in 2014.
Source: 2014 Population Estimates
http://www.census.gov/newsroom/press-releases/2015/cb15-113.html 

45,000
Harris County in Texas had the largest numeric increase of Hispanics from 2013 to 2014.
Source: 2014 Population Estimates
http://www.census.gov/newsroom/press-releases/2014/cb14-118.html 


Families and Children 

12.2 million
The number of Hispanic family households in the United States in 2014.
Source: Families and Living Arrangements: Table F1, by Race and Hispanic Origin
http://www.census.gov/hhes/families/files/cps2014/tabF1-hisp.xls 
http://www.census.gov/hhes/families/data/cps2014F.html 

61.6%
The percentage of Hispanic family households that were married-couple households in 2014. For the total population in the U.S., it was 73.3 percent.
Source: Families and Living Arrangements, Table F1
http://www.census.gov/hhes/families/files/cps2014/tabF1-hisp.xls 
http://www.census.gov/hhes/families/data/cps2014F.html 

56.7% 
The percentage of Hispanic married-couple households that had children younger than 18 present in 2014, whereas for the nation it was 40.1 percent.
Source: Families and Living Arrangements, Table F1
http://www.census.gov/hhes/families/files/cps2014/tabF1-hisp.xls 
http://www.census.gov/hhes/families/data/cps2014F.html 

64.9%
Percentage of Hispanic children living with two parents in 2014, whereas nationwide it was 68.7 percent.
Source: Families and Living Arrangements, Table C9 
http://www.census.gov/hhes/families/files/cps2014/tabC9-hispanic.xls 
http://www.census.gov/hhes/families/data/cps2014C.html 

46.0%
Percentage of Hispanic married couples with children under 18 where both spouses were employed in 2014, whereas nationwide it was 59.7 percent.
Source: Families and Living Arrangements: Table FG-1
http://www.census.gov/hhes/families/data/cps2014FG.html 


Spanish Language 

38.4 million
The number of U.S. residents 5 and older who spoke Spanish at home in 2013. This is a 120 percent increase since 1990 when it was 17.3 million. Those who hablan español en casa constituted 13.0 percent of U.S. residents 5 and older. More than half (58 percent) of these Spanish speakers spoke English "very well." 
Source: U.S. Census Bureau, 2013 American Community Survey, Table DP02 http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/DP02 and Language Use in the United States: 2012 http://www.census.gov/prod/2013pubs/acs-22.pdf 

73.3%
Percentage of Hispanics 5 and older who spoke Spanish at home in 2013.
Source: U.S. Census Bureau, 2013 American Community Survey, Table B16006 http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_13_1YR_B16006&prodType=table 


Income, Poverty and Health Insurance 

$40,963 
The median income of Hispanic households in 2013.
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2013, Table A
http://www.census.gov/newsroom/press-releases/2014/cb14-169.html 

23.5%
The poverty rate among Hispanics in 2013. 
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2013, Table B
http://www.census.gov/newsroom/press-releases/2014/cb14-169.html 

24.3%
The percentage of Hispanics who lacked health insurance in 2013. 
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2013 
http://www.census.gov/newsroom/press-releases/2014/cb14-169.html 


Education 

64.7%
The percentage of Hispanics 25 and older that had at least a high school education in 2013.
Source: American Community Survey: 2013 Selected Population Profile in the United States, Hispanic or Latino, Table S0201 http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/S0201//popgroup~400 

14.0%
The percentage of the Hispanic population 25 and older with a bachelor's degree or higher in 2013.
Source: American Community Survey: 2013 Selected Population Profile in the United States, Hispanic or Latino, Table S0201 http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/S0201//popgroup~400 

4.2 million
The number of Hispanics 25 and older who had at least a bachelor's degree in 2013.
Source: American Community Survey: 2013, Table B15002I
http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_13_1YR_B15002I&prodType=table 

1.3 million
Number of Hispanics 25 and older with advanced degrees in 2013 (e.g., master's, professional, doctorate).
Source: American Community Survey: 2013, Table B15002I
http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_13_1YR_B15002I&prodType=table 

16.5%
Percentage of students (both undergraduate and graduate) enrolled in college in 2013 who were Hispanic.
Source: School Enrollment Data Current Population Survey: October 2013, Table1
http://www.census.gov/hhes/school/data/cps/2013/tables.html 

23.5%
Percentage of elementary and high school students that were Hispanic in 2013.
Source: School Enrollment Data Current Population Survey: October 2013, Table 1
http://www.census.gov/hhes/school/data/cps/2013/tables.html 


Foreign-Born 

35.2%
Percentage of the Hispanic population that was foreign-born in 2013.
Source: American Community Survey: 2013 Selected Population Profile in the United States, Hispanic or Latino, Table S0201 http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/S0201//popgroup~400 

64.3%
Percentage of the 10.3 million noncitizens under the age of 35 who were born in Latin America and the Caribbean and are living in the United States in 2010-2012.
Source: American Community Survey Brief – Noncitizens Under Age 35: 2010-2012 http://www.census.gov/prod/2014pubs/acsbr12-06.pdf 


Jobs 

67.0%
Percentage of Hispanics or Latinos 16 and older who were in the civilian labor force in 2013.
Source: American Community Survey: 2013 Selected Population Profile in the United States, Hispanic or Latino, Table S0201 http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/S0201//popgroup~400 

19.6%
The percentage of civilian employed Hispanics or Latinos 16 and older who worked in management, business, science and arts occupations in 2013.
Source: U.S. Census Bureau, 2013 American Community Survey, Table C24010I
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/C24010I 


Voting 

8.4%
The percentage of voters in the 2012 presidential election who were Hispanic. Hispanics comprised 4.7 percent of voters in 1996.
Source: The Diversifying Electorate − Voting Rates by Race and Hispanic Origin in 2012 (and Other Recent Elections), Table 3 
https://www.census.gov/prod/2013pubs/p20-568.pdf 

7.3% 
The percentage of voters in the 2014 congressional election who were Hispanic. 
Source: Who Votes? Congressional Elections and the American Electorate: 1978-2014: Figure 5 https://www.census.gov/content/dam/Census/library/publications/2015/demo/p20-577.pdf 


Serving our Country 

1.2 million
The number of Hispanics or Latinos 18 and older who are veterans of the U.S. armed forces.
Source: U.S. Census Bureau, 2013 American Community Survey, Table B21001I
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/13_1YR/B21001I 

The following is a list of observances typically covered by the Census Bureau's Facts for Features series:


Editor's note: The preceding data were collected from a variety of sources and may be subject to sampling variability and other sources of error. Facts for Features are customarily released about two months before an observance in order to accommodate magazine production timelines. Questions or comments should be directed to the Census Bureau's Public Information Office. 

SOURCE U.S. Census Bureau  Web Site: http://www.census.gov

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