Tuesday, January 16, 2018

Opera Orlando and The Interactive Academy of Performing Arts announced today that they have entered into an agreement to provide live interactive online opera classes to kids and teenagers across the nation

January 16, 2018 – Orlando, Florida. Opera Orlando and The Interactive Academy of Performing Arts announced today that they have entered into an agreement to provide live interactive online opera classes to kids and teenagers across the nation. The inaugural educational series will begin March 19th and will run for ten weeks.

The bi-weekly classes will be divided in two distinctive sessions: 1) Saturdays 10:00-11:30 a.m. - Build an Opera sessions and 2) Mondays 5:00-7:30 p.m. - Acting and Singing Technique.

A final performance uniting onsite students and virtual students will take place on May 19th and will be live streamed to the world (Venue & time TBD).

Robin Jensen, music & education director of Opera Orlando and the director of the Opera Orlando Youth Company, explained that the regular onsite and ongoing classes will be paired with the online classes. She described two layers of virtual interactions.

First, the number of virtual students interacting via webcams with the teacher during the regular classes will be limited to 14. There is an audition process and there is only room for a few qualified students to interact real time during the ongoing classes via webcams.

Secondly, The Opera Star level is open to any kid or teenager across the United States who would like to improve their singing and acting skills. The Opera Star student will be paired in groups of 7 students in specially designed private and secured interactive channels, and there is no limit on the number of teams that can be created. Therefore, Opera Star students will watch the live opera and acting classes while interacting via webcams in their real-time password protected private channels.

Gabriel Preisser, Opera Orlando’s executive & artistic director said that the online education “enhances the Youth Company’s educational outreach to audiences beyond Central Florida.”

Ricardo Canchola, Founder of the Interactive Academy of Performing Arts (IAPA), declared that “working with an important and reputable organization such as Opera Orlando galvanizes IAPA’s goal of helping ‘Unite the World through the Performing Arts.’” Additionally, Canchola stated that IAPA will be inviting a selected number of arts organizations across the United States that could benefit from the distribution and sales of Opera Star Channels. They would then be offered a percentage, or referrals fee, from all of those students registering under their arts non-profit groups.

VYPA Corp. is IAPA’s Master System Operator (MSO) with offices in the United States, Europe and Asia. Their managing director, Vijjay Manickavasagar, stated that his company “is looking forward to working with Opera Orlando in promoting its classes in a global scale after the inaugural season of the program.”

Tuition Fees:
* Tuition for Auditioned Students: $299 for 10 weeks.
* Tuition for Star Students: $199 for 10 weeks.

For more information contact:
Opera Orlando:  https://operaorlando.org/contact
Auditions:
auditions@operaorlando.org
Gabriel Preisser
Executive and Artistic Director
407-512-1900

IAPA
http://1apa.com
https://iapa.click-to-video.com/contact
Ricardo Canchola
IAPA Founder
rcanchola@netstairs.com
407-404-2760

Monday, January 8, 2018

How to Craft an Effective Strategy for Business in China

When developing your brand strategy for global consumers, no market beats the competition for sheer size and opportunity like China. In 2016, the Chinese retail market became the largest marketplace in the world, including half of the world’s international e-commerce industry. 

At the same time, the Chinese market offers challenges and barriers unlike anywhere else. With tight government controls and a highly regulated internet, today’s businesses need qualified professional translators to help them navigate in a complicated world. 

While the economy of China as a whole is expected to see slower growth in the next five to ten years, the vast amount of savings among Chinese consumers is ripe for consumer retail and services marketing. The best ways to access the Chinese market and appeal to local audiences are laid out below. 

Language is Key

To gain any traction in the Chinese markets, the content of your media strategy must be in the Chinese language. It’s the first language for the demographic and, more strategically, is really the only language that you can use to leverage the country’s social media world.

Since Chinese and English have nothing in common linguistically, machine translation software does not have the ability to handle nuance of language or even basic sentence structure. A professional language translation service becomes a necessity. 

Depending on where in the country you target your content, you might have to choose between Simplified or Traditional Chinese characters. A language translation firm with expertise in Chinese language and culture will be the best option to develop quality content and strategic marketing.

Forget Google: Meet Baidu
Baidu is China’s top search engine, accounting for 70% of search and reaching 720 million internet users. To rank well on Baidu, content needs to be translated into Chinese. 

The search engine also emphasizes localized content, which means Chinese domains succeed over any other. Securing website domains with .cn or .com.cn extensions are the way to go. A qualified language service provider can assist in developing a holistic business strategy that not only translated your branded content but also localizes your website for SEO success. 

Understand the Obstacles
For U.S. businesses, operating in a marketplace affected by censorship presents unique challenges. The Chinese government aggressively monitors domestic internet usage through various means, often referred to as “The Great Firewall.” 

A search engine–particularly one as widely used as Baidu–incorporates scanning for blacklisted words that, if found, will flag an account or website for violations. Sometimes words that are merely similar to blacklisted words can have the same effect. In addition, if your website passes the censors, it can still be flagged if it links to a censored site. And, of course, politics is a topic that is best avoided.

Working within this system can be complicated and filled with unexpected issues. A professional firm that specializes in helping businesses interpret in China can help you avoid communication and legal problems.

A World Without Facebook
Well-known social media platforms in the West, such as Facebook, Twitter and Youtube, are officially banned in China. Instead, China’s social media consumers flock to Sina Weibo, essentially the local version of Twitter, that reaches 30% of all Chinese internet users. The search engine Baidu also offers social media platforms. Of particular importance for business marketing is Baidu Tieba, an extremely popular discussion site.

Adapt to the Local Calendar
Understanding the traditional Chinese calendar offers opportunities for marketing targeted to cultural engagement. You can hold special sales and offers according to holidays that matter to the local population. Instead of doing so for Black Friday, brands can capitalize on the popularity of Chinese holidays like the Chinese New Year and China’s Singles’ Day. 

The Chinese calendar works on a lunar cycle, and the local population uses it for tracking holidays and festivals, special events, and the school year. By understanding how the local market uses the traditional calendar, you can develop unique strategies that will engage the Chinese market within its own cultural atmosphere.

Develop Local Language Strategies Early
While incorporating local language into your business strategy is important to global marketing, it is absolutely essential in the Chinese market. A professional language translation firm can offer a variety of services that will enhance a Chinese business strategy. 

In China, language, culture, and censorship present challenges that rely on expertise to solve and strategize. By bringing in language translation experts as part of your marketing team at the beginning, you can create highly targeted content for the Chinese market that takes advantage of local language and culture rather than be limited by it. Focusing on quality of content in Chinese opens your business to a marketplace that not only demands it, it’s often required.

By Rae Steinbach Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing, of course. Twitter handle: @araesininthesun

Monday, July 24, 2017

Univision Communications Inc. appoints Tonia O’Connor as first-ever chief revenue officer

NEW YORK –  JULY 24, 2017 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately. O’Connor will continue to report to Randy Falco, President and Chief Executive Officer, and remain based in New York. 

In appointing O’Connor as CRO, UCI is evolving its business to more closely align with the needs of its clients by providing innovative and forward-looking consultation. With an integrated content monetization strategy and consolidated oversight of all of UCI’s revenue streams – linear and digital advertising, content distribution and new revenue development – UCI is strongly positioned to offer clients turnkey solutions across all platforms and enterprise touch points targeting its highly connected and influential audience. Under O’Connor’s leadership, UCI will also develop opportunities that bring scale to new formats, while advancing consumer engagement and creating a more effective overall experience for marketers and distributors.  

“This new executive position not only recognizes the extraordinary track record of impact Tonia has made – and will continue to make – on our Company, but it also represents an important shift in the way we are now approaching our business,” Falco said. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multi-platform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”

O’Connor commented, “In this consumer age of media, audience insights and behavior are – more than ever – critical ingredients in the success of both our content and our partners.  UCI has been the undisputed leader for more than 50 years in delivering the highly-coveted, young and diverse American audience.  That makes us some of the best storytellers on the planet with an incredibly loyal audience - from Univision News to La Doble Vida de Estela Carrillo to Liga MX.  I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”

Falco continued, “Tonia is a fearless leader with a keen ability to anticipate, influence and adapt to our rapidly changing industry, and she is uniquely qualified to help drive our next phase of growth at a pace that tracks with the convergence of the media and technology worlds.  Since joining UCI, Tonia has led a highly-profitable content distribution strategy that has embraced technology and increased the relevancy of our programming in a multi-screen world.”

Among O’Connor’s first actions as CRO will be to appoint a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, who recently announced his plans to retire at the end of 2017, and to lead a seamless transition for the advertising sales & marketing team.

Since joining the company as executive vice president of Distribution Sales and Marketing in January 2008, O’Connor has been repeatedly promoted to roles of increasing seniority and has led the Company’s strategy to drive UCI’s content distribution efforts across all screens, including online and mobile.  During her tenure with UCI, O’Connor led the creation of the Company’s first over the top English-language digital network, and the Univision Creator Network; played a key role in the expansion of UCI’s portfolio from three networks to 17 broadcast, cable and digital networks and partnerships; and, most recently, led the launch of UCI’s direct to consumer subscription video service, Univision NOW.  She also leads UCI’s Enterprise Development efforts to expand content availability and licensing revenue by securing key partnerships and new business models with both traditional and emerging distributors.  

Prior to joining UCI, O’Connor spent more than a decade with Gemstar-TV Guide, where she served in a number of roles, including as executive vice president of distribution.  During her tenure, she was responsible for negotiating complex technology and intellectual property agreements, as well as programming deals.  She also made substantial contributions to the growth of Gemstar-TV Guide’s networks and defining the strategy of the company.

O’Connor is a Director on the Board of El Rey Network, and fuboTV, a live streaming TV service. She is active in industry organizations and currently serves as the Chairman on the Dean’s Advisory Board at the S.I. Newhouse School of Public Communications at Syracuse University. O’Connor has received multiple awards and recognitions including last year’s distinguished Vanguard Award for Marketing from the NCTA – The Television and Internet Association, Variety’s Women of Impact Award, as well as in The Hollywood Reporter’s Women in Entertainment Power 100. In prior years, she received a Wonder Women award from Multichannel News, was recognized by Moves Magazine as a Power Woman, and appears every year on CableFax’s 50 Most Powerful Women in Cable and the industry’s Top 100. 

O’Connor graduated from the S.I. Newhouse School of Public Communications at Syracuse University with a dual major in Broadcast Journalism and Political Science

London has always been multicultural

A record number of ethnic minorities are now Members of Parliament after the recent snap election in the UK. Is this belated recognition of Britain’s centuries of multiculturalism? After all, globalism and multiculturalism are just newish words for ancient things. As a long-time port city of international capital, the “polyethnic metropolis” is old hat, as Sukhdev Sandhu writes in his invocation of “black Britain.”

The conventional history of people of Caribbean, African, and South Asian origin coming to the UK only after World War II isn’t even half the story. Sandhu begins in Trafalgar Square, where the statue to Admiral Nelson includes a bronze relief that portrays one of the two Africans serving on the HMS Victory. 

Read full article

Sunday, June 12, 2016

Latinos: The force behind small-business growth in America

In a country built by immigrants, numbers represent the strength and ability to move forward both culturally and economically. Such is the case for Latinos, a growing force in the United States currently representing 18 percent of the overall population — a number expected to grow to 30 percent by 2060.

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Lone Star College designated Top 25 College for Hispanics

HOUSTON, TX (March 29, 2016) – The Hispanic Outlook in Higher Education Magazine has named Lone Star College a Top 25 College for Hispanics. LSC was ranked third in the nation for the number of Hispanic students enrolled and was ranked third for the number of associate degrees awarded in 2014.

“Lone Star College is committed to helping all students succeed,” said Dr. Stephen C. Head, LSC chancellor. “As we continue to see our Hispanic student population grow, we will continue to ensure they have the right tools to improve their lives and help our community remain strong.”

Read full article

This startup helps Latino businesses get funding

Twin brothers Sean and Kenny Salas see a billion-dollar opportunity in a market that most traditional banks and lenders have long ignored: Latino small businesses.

The two founded Camino Financial, an online lending web site that helps connect small business owners who are first-time borrowers or who are having a hard time getting a loan connect with banks and other lenders.

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Tuesday, March 1, 2016

Televisa Launches A Netflix-Like Service In Latin America

Netflix has a new rival in the form of a video-streaming service that has been launched in Latin America’s fast-growing SVOD On Monday, Mexican media giant Televisa launched a service called Blim, which offers first-run, exclusive SVOD programming in Latin America for the James Bond franchise, which includes the upcoming Spectre release, says a report from the Hollywood Reporter.

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Saturday, February 20, 2016

Ruth Gaviria Appointed as Entercom's Chief Marketing Officer

BALA CYNWYD, Pa., Feb. 19, 2016 /PRNewswire/ -- Entercom Communications (NYSE: ETM), one of the largest radio broadcasters in the United States, today announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.  Gaviria will report directly to Entercom's President and CEO, David J. Field.

Before joining Entercom, Gaviria was Executive Vice President of Corporate Marketing at Univision (UCI), where she structured an integrated marketing organization, directed the brand strategy and architecture for the company's portfolio of brands, developed an audience strategy and executed three highly successful Upfront presentations on the road to the company's intended IPO.  Prior to UCI, Gaviria served as Vice President of Hispanic Ventures at Meredith Corporation where she profitably expanded Meredith's reach by creating and launching magazines, custom publishing and digital sites to serve and inspire the growing Hispanic audience in the U.S.

"Ruth brings outstanding business acumen and marketing leadership to Entercom," said Field. "She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. Ruth's insights, experiences and industry knowledge will help us elevate Entercom and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products.  We are thrilled to welcome Ruth to Entercom."

"Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. Entercom has deeply rooted fan relationships in the communities we serve and entertain," said Gaviria. "With massive reach across established and emerging economic powerhouse cities such as Seattle, San Francisco, Los Angeles, Austin, Boston and Miami and a culture of true collaboration, Entercom is poised to innovate and accelerate revenue growth. I look forward to working with David and the team by applying my cross-functional expertise to help take us to new heights."

Throughout her career Gaviria has also held sales and marketing positions at Time Inc., Miller Brewing Company, Colgate Palmolive and Procter and Gamble.  She has been recognized with awards including Fast Company's Top 100 Most Creative People (2014), Ad Age's Top Women to Watch (2013), Cable Fax's Most Powerful Women in Cable (2013) and Ad Age's Top 100 Marketers (200), among other industry accolades.

Gaviria will be based in New York.  She is a graduate of Tulane University and lives in Norwalk, Connecticut. 

About Entercom
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly rated radio stations in 28 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom's brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.

Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.

More information is available at www.Entercom.com, Facebook and Twitter (@entercom).

SOURCE Entercom Communications Corp.

Wednesday, February 10, 2016

Hispanics play huge role in Super Bowl online pizza orders

Super Bowl Sunday is the biggest day for online pizza ordering across the U.S., and there's been an increase in the number of online orders made through Spanish-language Web protals for many of the country's pizza sellers on Super Bowl Sunday, according to a new infographic created by MotionPoint. Unlike in years past, however, 2015’s Super Bowl Sunday wasn’t the No. 1 day for Hispanic online pizza orders. 

This year was different, however. Super Bowl sales were through the roof once more, deftly beating Super Bowl XLIX.

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Sunday, February 7, 2016

Yahoo Downsizes In Latin America, Closes Mexico And Argentina Operations

Ahead of its Q4 earnings and a bigger restructuring on the cards, Yahoo is downsizing in its regional operations, specifically in Latin America. TechCrunch has learned and confirmed that Yahoo has closed its offices in Mexico City and Buenos Aires, Argentina. It’s not pulling out of Latin America altogether: the company is keeping teams in Sao Paulo, Brazil and Coral Gables, Florida.

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Thursday, January 28, 2016

Are The Next Decades Of U.S. Growth Dependent On Multicultural Millennials And Gen Z?

The Wall Street Journal recently published a telling article about the world’s shrinking economy called “Population’s Flagging Growth Undermines Global Economy.” There are three big takeaways:

1. There will be a worldwide labor shortage within the next 50 years.

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7 Hispanic Market Stories To Watch In 2016

As we begin 2016, we anticipate what the New Year has in store for our industry. I have never been afraid of making predictions, but I think 2016 will be unpredictable. So I’ll instead highlight important stories and trends to track.

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What challenges will Latin America face in 2016?

Latin America isn’t the same as it was at the beginning of the millennium. The commodities boom was the engine behind significant achievements in employment, salaries and poverty levels across the region, which ended up changing the economic landscape.

A reality promoted, without a doubt, by the rise of China. But after over a decade of growth, the tides have changed for Latin America. It’s anticipated that the region will have to adapt to a new reality of low growth in 2016, precisely because of the slowdown in the Asian giant, among other reasons.

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Wednesday, January 27, 2016

Content Engagement Strategies To Market To The $3.4 Trillion Multicultural Segment

Two of the U.S.’s largest and fastest growing groups are millennials and multiculturals. While much has been written about millennials (see example here), little has been written about the rapidly growing multicultural segment of the U.S. To better understand this segment of the population, I turned to James Briggs, CEO of Briabe Mobile, who discusses the best strategies for targeting this highly influential group by providing insights into multicultural content engagement trends that convert into brand loyalty.

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Tuesday, January 26, 2016

Hyundai sees Hispanics as key market for Genesis luxury brand

Detroit, Jan 13 (EFE).- Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive of the company said here.

"The Hispanic market is very important for us," Dean Evans, vice president and chief marketing officer with Hyundai Motor America, told EFE at the North American International Auto Show in Detroit.

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Sunday, January 24, 2016

WPP, AwesomenessTV Lead $27 Million Investment in Hispanic Video Net Mitú

WPP has found another digital video network to cozy up to. Already an investor in Fullscreen, the agency holding company has joined DreamWorks Animation's digital video network AwesomenessTV in leading a $27 million funding round in Hispanic-focused Mitú.

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Monday, December 28, 2015

Krispy Kreme expands Latin America presence with Panama agreement

Krispy Kreme Doughnuts Inc. is expanding its presence in Central America through a franchisee agreement to open 16 shops in Panama by the end of 2020.

The company is working with Barcenas Group International Inc.

Panama becomes the 31st country — counting the United States — in which Krispy Kreme has doughnuts shops or plans to open shops in the near term.

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Saturday, December 19, 2015

The outlook for Hispanic advertising: Rosy

Next year will be a strong one for Hispanic ad spending, with the Olympics and the presidential election, yet there’s still more money that should be funneled into Hispanic media that’s not. In part that’s because advertisers remain confused about the best way to reach Hispanics, including whether to use English- or Spanish-language media

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Saturday, December 12, 2015

AT&T Would Consider Selling Latin American Assets, CEO Says

AT&T Inc., which entered the satellite-TV business in Latin America this year with its $48.5 billion acquisition of DirecTV, would consider selling or combining some assets in the region under the right conditions, Chief Executive Officer Randall Stephenson said Tuesday.

Recent regulatory reforms and a growing middle class have made Latin America attractive to AT&T. Its wireless business in Mexico is expected to post subscriber growth in the fourth quarter, Stephenson said. In other countries with struggling economic and political climates like Venezuela and Brazil, where AT&T owns Sky Brasil Servicos Ltda., the company is open to other options, he said.

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